I’m a Creative Strategist and Creative Director who started out as an Art Director and never stopped thinking visually.

With over 20 years of experience across advertising, branding and experiences, I have evolved from creating the visual language of an idea to shaping the idea itself.

I work at the intersection of strategy, creativity and design, looking for the insight, tension or opportunity that can unlock a meaningful idea. From there, I bring that thinking to life across brand identities, campaigns, packaging, digital communication, experiential and spatial design.

My experience across both advertising and the world of experiences has taught me to think beyond individual pieces of communication and look at how a brand behaves as a whole.

I believe the best creative work starts with a clear understanding of the problem, finds a simple and compelling idea, and then gives that idea the right expression.

Today, I bring strategic thinking and creative direction together to solve brand problems, build distinctive brand worlds and create work that has a reason to exist.